Lisa Orenstein, Head Honcho, was born in Fort McPherson, GA, raised in Beckley, WV, and attended USC – Coastal Carolina University in Conway, SC. After receiving her B.S. in Business Administration with an emphasis on Marketing in 1993, Lisa planted her roots in Macon, GA.Her career began in cable media sales at Cox Communications from 1993-1996. An opportunity with local outdoor company, Outdoor West, expanded Lisa's media sales experience into the outdoor advertising realm from 1996-2000.

Shortly after Lamar Advertising's acquisition of Outdoor West in 2000, Lisa was promoted to Sales Manager of the Middle Georgia plant operation where she managed a sales force, national accounts and worked closely with operations and financial reporting on a daily basis. In 2004, Lisa made the decision to step out as an entrepreneur to get back to the basics of what she loved doing most. That is, working one-on-one with her customers by helping them grow their business through advertising. Focus Advertising was born in November of 2004. Currently, Lisa is Head Honcho for FOCUS Advertising. Lisa has built the contacts, buying power and negotiating skills to deliver an effective campaign for you! Working for the client’s best interest is the focus of our business.

Lisa's client list includes the Outdoor Advertising Association of Georgia, Outdoor Advertising Association of Tennessee, Outdoor Advertising Association of Virginia, Georgia Supreme Court, Independent Insurance Agents of Georgia, Tennesseans for the Arts, Georgia Department of Human Resources, North Central Health District, Clayton County Health Department, Georgia National Fair, Museum of Aviation, Warner Robins Convention and Visitors Bureau, TN Department of Transportation and many others.

Lisa's area of expertise include research and an analysis of media campaigns, planning, placement, rate and contract negotiation, creative and design services for all types of media outlets and production execution for various media.